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I remember it well; that terrible sinking feeling that Account Director Will, Creative Director Pete and I all shared. It was the day we looked at our website and realised that it no longer came anywhere close to reflecting what our company is all about.
That’s a pretty hard thing for a creative agency to admit, but facing up to a problem is the first (and most difficult) stage in putting it right.
Websites don’t come with a book of instructions and we all get fed-up if we can’t find what we’re looking for. So with this in mind we took a healthy dose of our own medicine and went through our Agile method of delivering projects, creating user stories and associating priorities to these, which results in an intuitive user experience.
A common analogy is that your website is your shop window to the world. So we wanted ours to invite people in, make them feel welcome, just how we like them to when they visit our agency. We wanted to talk to people about our passion for what we do and provide inspirational examples of our work that create excitement about the prospect of working with us.
As well as communicating with current and potential clients our website can also be incredibly useful in helping us to attract the best talent around. We’re always looking for the right people to come onboard and make us better, along with the right partners to help us deliver outstanding work.
It’s no good having a great website if nobody can find it, so we’ve made sure that our digital planning team has been at the heart of this project, ensuring that we’ve done everything we can to make it as search friendly as possible, integrating with social media at all possible times.
The launch of our new website is just the beginning. To ensure we don’t again experience that terrible sinking feeling I was talking about earlier, we have put in place a program of ongoing refinement and evolution in terms of both, content and technical development.
So like most businesses, we wanted our new website to achieve lots of things. But most importantly we wanted it to be something that we could be truly proud of. A place where we can express ourselves, showcase our work and says yes that’s us.
Neil has more than 20 years’ experience in the marketing communications industry with 13 of them as the managing director of White Space. He is proud to lead a brilliant team of highly motivated professionals. Neil holds the IDM's Postgraduate Diploma in DIrect & Digital Marketing and is renowned for his attention to detail and common sense approach. He also serves as a Trustee for Inspire Suffolk, a sports and education charity that aims to change the lives of young people in Suffolk.